Rhino, not only is very good for architecture but it is also very cheap compared to autodesk products.
There are so many libraries of high poly 3d objects that architects can make use of! I found 3d drone-scanned landscapes on Sketchfab! Archiproducts is full of high-poly contemporary furniture!
Vegetation, people, cars all other 3d assets help define the right scale for the building within the site and the ambiance, with correct shading, reflections and color bleeding.
